James Gordon: Armed with a degree in Product Design, James embarked on a dynamic journey that seamlessly blended his passion for automotive design and engineering with a keen entrepreneurial spirit. His global adventures began with launching cars for renowned manufacturers such as Ford, Jaguar, and Bentley. From living in Germany to working on the powertrain for a Ford Fiesta in China, James honed valuable skills that would later shape his multifaceted career.

James had his first business when he was 12 years old, ok it was only selling eggs to the neighbours, but this set him up for the basic understanding of business...

You have to have more coming in than going out...

Your WINNING trades need to be bigger than your losing trades!

At the young age of 26, James joined forces with his family to own and run one of the largest and busiest hotels on the southern coast of the UK. During this period, he introduced innovative concepts that propelled the business forward, from Bootcamp and Catering ventures to a Coach Tours company, a Freemasons Lodge business, an Apprenticeship Training School, and much more. Simultaneously, he ventured into real estate, successfully establishing and later selling an Estate Agent, while managing a thriving property portfolio.



In 2012 James set on his journey to learn how to trade. After spending all of his free time learning how to trade with a reputable trading education company in London, and many long nights learning, trading, and gaining valuable experience he became a professional trader. He then set up and still currently runs a successful trading education business Sandrock Trading Academy.

He has also developed (with his team) a series of algorithmic trading bots (robots) that help you to trade.



Helping his clients learn and become more profitable is high on James' agenda at Sandrock Capital Ltd, Sandrock Tech and Sandrock Trading Academy. These models are all geared towards this market and are still operating successfully.

With this in mind, James brings a strategic mindset to Sandrock Business. His proficiency in trading forex, stocks, and commodities, coupled with his involvement in ICOs and Blockchain technology for many years provides a unique perspective on financial markets. The returns generated through large-scale trading of CFDs have further fuelled his commitment to excellence.


Now, as the visionary behind Sandrock Business, James's mission is to redefine hotel support in the UK. Sandrock Business operates as an education platform dedicated to helping hotels reduce costs and increase turnover. Beyond this, the platform provides invaluable support to hotel start-ups, facilitates hotel acquisitions, and aids in hotel sales.

Offering three levels of membership, Sandrock Trading Academy provides comprehensive trading education and a community to thrive with.

Placing a strong emphasis on trading education and empowerment, James consistently shapes the trading landscape, turning obstacles into avenues for success within the realm of Sandrock Trading Academy. His commitment to fostering knowledge and empowerment resonates throughout the trading community, establishing a legacy of transformative leadership in the financial markets.